The app will suggest roles based on your education, surface job listings for your selected major and deliver career advice content through a card-based interface.
LinkedIn says that it hopes to inform students about opportunities they may have not been aware of. For example, if you’re studying psychology, it’ll tell you about alternative roles that you can consider, such as a recruiter for a large firm.
It will also let you browse profiles of recent alumni with your major so you can connect with them to ask questions about how they advanced through their careers and hopefully find a mentor.
It’s an interesting approach for LinkedIn to try and stay relevant, while also bringing users on board before land their first job. Ada Yu, a senior product manager at LinkedIn, told VentureBeat, “This is a soft introduction to students who may not know the value of networking and introduce LinkedIn’s value proposition.”
As LinkedIn launches its new app, it’s reportedly set to close its education portal , with the exception of the alumni connections and university pages.