It’s been a busy week for Snapchat. After allowing anyone to create their own Geofilters starting yesterday, now the company is adding another two new filters to the mix: Birthday lenses
One is meant for your own birthday, and adds a bunch of confetti to the snaps you send to your friends. The other is for your friends’ birthdays – Snapchat will add a little cake emoji next to their usernames, and you can double-tap on them to activate a ‘birthday snap’ filter.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
It seems like birthdays are a big thing this week, considering Facebook added a new birthday video filter yesterday.
➤ Snapchat’s birthday present to you is a new filter [The Verge]