Snapchat isn’t averse to trying lots of different ideas, with rumors swirling that it’ll help with your personal finance in the future — but it’s also working on a way for you to buy things directly in the app.
According to a report from Recode, Joanna Coles, member of Snapchat’s board of directors and editor-in-chief of Cosmopolitan, said that the company is building an “e-commerce platform” so you’ll be able to shop right inside Discover.
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It’s not clear how this would work, but given that the company needs to monetize its few hundred million users eventually, shopping could be a great bet for the millennial audience.
➤ Snapchat plans in-app shopping [Recode]