You can now interact directly with ad campaigns by tapping the hashtagged, branded Tweets that appear in your timeline.
A dialogue box will open up with a pre-populated Tweet, which you can then customize if you want to join the conversation.
You’ll then receive an automated thank you, which offers another opportunity for them to shine as it’ll appear in your timeline along with the original message.
This is much like other publishers have been doing for a while, with automated Tweet buttons from their stories that link directly into Twitter.
But brands beware. It’s already pretty easy to get in touch with someone on Twitter if you want to talk to them and it’s not always a nice conversation that people want to have.
They might wish they never asked…
➤ Introducing conversational ads [Twitter]
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