Snapchat users in the US are in for a treat today. The company has partnered with Apple’s Beats to create a special Lens feature for Black Friday.
To see what it is, just take a selfie and tap on your face for a second to turn the feature on. You’ll be presented with a series of lights and borders, as well as being serenaded by Drake’s ‘Big Rings.’
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Only available in the US for a 24-hour period, it’s a short one but a positive sign for Snapchat as the value of advertising on its platform has been questioned recently, given the lack of insights available.
It’s also the first time Snapchat has had a consumer product brand sponsor a Lens. Lenses were introduced to Snapchat in September and appear to have been well-received, especially if the company is leveraging them as a way to attract more big advertisers.