The launcher was known for being able to organize your apps based on context, such as predicting which apps you want to open and discovering whole new apps for you.
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It's called Hard Fork.
Unfortunately, it’s another case of a developer shutting down for lack of money.
A blog post on EverythingMe’s blog explains the shutdown. It’s suggested app install based-revenue model simply didn’t pan out:
EverythingMe’s revenue model assumptions were based on contextual discovery – you get app and content recommendations that are relevant for you at the right time and place. The #’s we’ve shown were breaking all industry benchmarks, but growing in emerging markets meant we couldn’t convert this value-added discovery to significant income for the company to keep pursuing its vision and build its product.
If you’re looking for a new launcher, the company recommends you try out Google’s official offering.