The launcher was known for being able to organize your apps based on context, such as predicting which apps you want to open and discovering whole new apps for you.
Unfortunately, it’s another case of a developer shutting down for lack of money.
A blog post on EverythingMe’s blog explains the shutdown. It’s suggested app install based-revenue model simply didn’t pan out:
EverythingMe’s revenue model assumptions were based on contextual discovery – you get app and content recommendations that are relevant for you at the right time and place. The #’s we’ve shown were breaking all industry benchmarks, but growing in emerging markets meant we couldn’t convert this value-added discovery to significant income for the company to keep pursuing its vision and build its product.
If you’re looking for a new launcher, the company recommends you try out Google’s official offering.