Back when I first wrote about Scoop.it back at the end of 2010, I described it as “Tumblr without the blogging.” Since then the company has moved towards helping businesses curate online content for their staff and customers. Its latest move is into the increasingly busy area of content marketing.
Scoop.it Content Director is a suite of features to assist small-to-medium-sized businesses with both creation and curation.To fill gaps where there’s no original content available, Scoop.it’s curation technology finds suitable material from elsewhere on the Web, building on the work the company has done around curation over the past few years.
There’s a calendar for planning what is lined up to be published across a company’s blog, website, social media channels and newsletters.
If you prefer to leave the scheduling to an algorithm, a ‘smart scheduler’ can automatically determine the best time to publish on all channels. It integrates with the likes of WordPress, Mailchimp, HubSpot and Marketo to support this.
Finally, a dashboard measures the performance of all content against the usual metrics like views, visitors and engagement.
Given the number of companies using content as part of their marketing strategy (and the number of journalists who have jumped ship from traditional media jobs to marketing roles in recent year), Scoop.it has a big market to address here.