Mobile app and website analytics platform SimilarWeb has just launched App Engagement Insights to give developers a better look at app usage and how they stack up against their competition, beginning with Android apps in the US and UK.
Developers can use the new features to find out how many users have a particular app installed, and how many use it daily.
The service sheds light on user interest, by identifying which apps are installed and used on the same device.
It also shows how long an app is used per session on average, and features tools to benchmark apps against category averages to see which ones are most favored by users.
SimilarWeb says that it is currently the only product on the market that shows insights like Loyal/Churn ratio, traffic per keyword for Google Play, and referral from both mobile and desktop devices.
With these new features, SimilarWeb is now taking on app analytics services like App Annie, which launched a Usage Intelligence tool this month.
The company plans to expand its service to cover more countries and iOS apps too, through 2015.
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