Songza, the New York-based music streaming service, is now using weather data to deliver music to you after inking a deal with The Weather Company, parent to The Weather Channel.
This means that on top of facilitating music discovery based on day, time, device type, location and past behavior, Songza can now suggest songs to you according to the state of mind you’re in based on the weather. If you’ve ever wanted some suitable music to keep you company during a thunderstorm, Songza may very well be able to do it now.
In case you’re unfamiliar with it, Songza distinguishes itself within the music streaming space with its eye on the human side of content curation. In lieu of algorithms, the app asks specific questions to understand how the user’s daily routine intersects with his or her genre preferences, and will offer playlists curated by a real-life industry expert.
It appears that the latest weather data integration is still rolling out now to Songza’s apps.
➤ Songza: iOS | Google Play
Thumbnail image via Shutterstock
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