It’s not very often that you hear of Japanese startups breaking out of their insular home market to set up in the States, but Tokyo-based 500 Startups participant Cinemacraft is doing just that. It has announced that it is relocating to Silicon Valley and pivoting to offer a new service that aims to make exploring online videos easier.
The move is no great surprise, as the company is part of 500 Startups’ fall accelerator program, the lineup of which was announced this week. However, Cinemacraft isn’t going lightly on the relocation, moving its HQ over from Tokyo and shifting its development base from Singapore. A new development team will be assembled in Silicon Valley, but the startup will maintain a presence in the Japanese capital.
Cinemacraft’s relocation coincides with a change in direction. Whereas it was previously building a mobile streaming service for emerging markets, its is now working on a social platform for video discovery and engagement.
The new product, Videogram, is designed to make the humble video thumbnail work harder. It produces a thumbnail made up of automatically selected, eye-catching parts of the video it’s linked to. Users can then click any image to jump to that part of the video.
Cinemacraft has offered up an example of a Videogram thumbnail, although I’m not convinced that a music video is the best application of the technology. This could be more beneficial for long-form content like documentaries, allowing users to jump to parts that catch their attention.
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