RockMelt, the hot social networking browser launched last November, just revealed its plans to expand to mobile with an iPhone app that brings a similar, fresh social browsing experience to your smartphone.
VentureBeat reports that RockMelt for the iPhone, although primarily a web browser, is more of a “a mobile version of RockMelt’s App Edge.” It aggregates content from your favorite websites, with unread status and notifications, including updates from Facebook and Twitter. It includes the new Read Later option for saving URLs to be read in the future, as well as RockMelt’s full Twitter and Facebook management tools. The best part is that everything synchronizes with the desktop version, meaning users will have access to their bookmarks, contacts, and settings.
These are things that can already be done on mobile devices but according to RockMelt co-founder and chief executive Eric Vishria, RockMelt brings all these activities together in one place.
With its main competitor, Flock, out of the game, tapping into mobile would be a great opportunity for Rockmelt to gain advantage in the niche social browser market. The app is expected to arrive in the Apple App Store in a few days.
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