Flook wants to organize the world’s location information. Sound familiar?

Flook wants to organize the world’s location information. Sound familiar?

Location-based service Flook has rolled out an update to its iPhone app that sees it move closer to its Google-esque goal of “organising the world’s geotagged information”.

Flook, as our initial review recently detailed, aims to make discovering the world around you a richer experience by allowing users to create information cards about their favourite locations.

The new version of Flook’s iPhone app, launched today, sees the company partnering with content producers around the web and ramping up the social side of the service.

In addition to crowdsourced data, Flook is now featuring content from NextStop, the British Library and the UK Post Office among others. As an example of the kinds of data that has been brought in with these partnerships, one blogger has reviewed every burito restaurant in San Francisco. This data will be added to any other user generated data about the restaurants to create a richer experience than relying purely on user generated content as most location-based services do.

On the social side of things, Flook now allows users to share location cards on Facebook accompanied by a personal note. Unlike a regular location check-in on Foursquare or Gowalla, this allows users to share whatever information and images Flook has for that place. Rather than simply sharing “I’m at the Tower of London”, users’ friends will be able to get an idea of exactly what kind of a place they are visiting.

Flook founder Tristan Brotherton tells me that the company has the ambitious aim of being a kind of ‘geo-Google’ (my term, not his), sorting and prioritising the world’s geo-tagged information. Now, Flook probably wouldn’t claim to be aiming to challenge Google, but it could have a useful role in curating all the geotagged data out there.

With this in mind, we’d love to see Flook’s location ‘cards’ bring in Foursquare and Gowalla check-in data, geotagged Flickr photos and other social information to provide more social context to the information directly provided by users and Flook’s content partners.

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