Apple is finally getting into the social video game with its new in-house app, Clips.
Clips is a video-editing app with filters, stickers, and overlays for Apple devices coming out today. You can film videos within the app, and edit the video and audio. It also auto-generates captions in the style of your choosing, which is perhaps its most unique feature.
If you think this looks a bit Snapchat-ish, don’t worry: We heard that broken record playing too. The similarities are mostly surface-level, though, such as the filters and emoji you can layer over your videos.
Still, it looks like Clips is a relatively simple video-only app not tied to any particular social media platform. If you want to make a quick video to send to your friends, you don’t have to do so via any existing social apps.