It appears that Apple is feeling pretty confident that its next-generation iPhone is going to be a huge success as it has reportedly increased orders of the components needed to manufacture the handset by 10 percent.
Unfortunately, the exact reason for the surge in demand remains unknown. However, it’s safe to say that it likely has something to do with the mediocre sales of the iPhone 6s and iPhone 6s Plus that Apple faced when it launched the devices this time last year.
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With that being said, it’s a well-known fact that full number iPhone releases create more excitement than their s-branded successors. It’s something that Apple experiences year-on-year. And so, on paper, it makes sense for the company to increase its inventory to fulfill the wrath of orders it’s expected to receive from iPhone owners looking to upgrade.
However, in reality, it’s more than likely that the Cupertino company has instructed its supply line to increase production of the handset in response to its main competitor’s humiliating failure to deliver a working version of its most sought after handset. After all, it was only last Friday that Samsung was forced to recall all of the Galaxy Note 7’s that had already made their way into the hands of consumers.
What’s particularly interesting about this report is its timing. Amazon and T-Mobile revealed this weekend that they would be issuing full refunds to those who had ordered a Galaxy Note 7, and now it’s looking like Apple is hoping to cash in on Samsung’s misfortune by snatching a load of its loyal customers.
I, for one, wouldn’t be surprised if Apple announced trade-in deals, where customers could take their faulty Galaxy Note 7 to their local Apple retail store for credit towards a shiny new iPhone 7 or iPhone 7 Plus.