Apple’s been using Vag Rounded – the typeface originally deployed by Volkswagen in 1978 – on its keyboards since 1999, when it launched the original iBook.
The company originally said it had designed San Francisco “specifically for legibility on Apple Watch” but it looks like it’s rather more taken with its creation. Given Apple’s love of consistency, you can expect to see the font make its way onto all its other keyboards shortly.
Poor old Vag Rounded is now reduced to serving on the signage of a few retailers around the world and in some programming by Brazilian TV network Rede Globo. Volkswagen ditched it way back in 1992.
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