Eau de unboxing: Australian artists create the scent of the opening of a new Apple product

Eau de unboxing: Australian artists create the scent of the opening of a new Apple product

While videos and photos of unboxing Apple products have become commonplace, what about immortalising the moment through the memory of a smell?

That thought came to three artists in Australia who have concocted a fragrance that will appeal to Apple fanboys the world over, the smell of the opening of a new Macbook Air, as Macworld Australia reports.

The Melbourne-based Greatest Hits collaboration — which includes artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn — put the unique smell, that is not for sale and so definitely not about to rival J-Lo or Britney’s perfumes, together for their upcoming ‘De Facto Standard’ exhibition.

To order to can the unique scent of the opening of a new device, the artists worked with fragrance design agency Air Aroma, which explains more about the project on its blog:

A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.

This was no quick rush job however, and the detailed process saw Air Aroma source the “aroma’ of glue, plastic, rubber and paper from a supplier in the south of France.

From here, those samples were used as “ingredients” to create a range of blends that were tested until a final fragrance — which brings to life that joyous moment when a new Apple product is about to be yours — was selected.

We hope there is no plan for a consumer product, thought there is plenty of time to develop an eau de fanboy before the Christmas sales hit.

Read next: Pebble smartwatch breaks Kickstarter's $3.3 million record...with a full month still to go