Apple’s two new Siri TV ads hope to appeal to musicians and road warriors

Apple’s two new Siri TV ads hope to appeal to musicians and road warriors

In the tradition of themed ads from Apple, such as the ones for FaceTime that featured grandparents seeing their grandkids for the first time, the company has been whipping up TV ads for the most notable feature on the iPhone 4S, Siri.

The last ad for Siri, which was holiday themed, showed Santa Claus using Siri to help him make deliveries. These latest installments appeal to two very distinct sets of potential users; musicians and travelers.

Ever been to a tech festival?

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

In the first ad, called “Rock God”, a budding musician uses the device to find a new guitar, play a new song, and contact bandmates via text message. The kid even tells Siri what to call him from now on:

In this ad, called “Road Trip”, a series of vignettes show the GPS capability of the iPhone 4S as travelers look for things to do in their area, as well as find gas when they’ve run out:

Apple does a fantastic job at humanizing its technology, and these new ads continue that tradition. Whether you’re on a bike trying to read a text message or stranded in the middle of nowhere, Apple hopes that its device is the one you turn to.

Read next: Apple is rushing to finalize apps for onstage iPad 3 demos and commercials

Here's some more distraction