If you’ve ever had to deal with customer support from any sort of company, you’ll know why that experience often weighs heavily into customer reviews. Apple, not being slouches in the CS area but still seeing need for improvement, has done just that.
Express Lane is really 3 sections of support, rolled into one neat package. You can search by Apple product, search your own products (that you’ve registered) or look up cases that you’ve submitted previously.
The process, it seems, streamlines what you would normally have to do in order to find support answers for your devices. Clicking through, the My Products section is really handy and includes all devices you’ve registered along with the respective serial numbers.
Not needing support on anything at the moment, I can’t tell you how effective it is. However, in typical Apple fashion, it’s very sleek and slimmed down to the bare essentials to get you the answers you need. And honestly, when you’re needing customer service, that’s the best thing a company can do.