Sponsor TNW Apple’s Feeds

Sponsor TNW Apple’s Feeds

I just spent a good 20 minutes listening to John Gruber being interviewed at a SXSW event about his early days blogging at Daring Fireball.

After a number of different attempts monetizing the site, what eventually stuck was offering businesses the opportunity to sponsor DF’s RSS feed for one week – its been sold out ever since. Clearly, as a blogger, that immediately made me consider it worthwhile at least trying the approach out on one of TNW’s channels, appropriately TNW Apple.

So without further ado, very much in beta, a similar format to Gruber’s but with a little social media twist – these are different times after all, reading just from RSS readers isn’t quite as common as it once was.

What you’ll get:

  • One post on a Monday introducing yourselves
  • A tweet and Facebook post on Friday thanking you for sponsoring TNW Apple.
  • 125×125 ad will appear in the TNW Apple sidebar for one week
  • 468 x 60 ad will appear at the foot of posts in the RSS feed


  • Estimated monthly web page views: 600,000
  • Estimated RSS feed readers 24,000
  • @TNWapple Twitter followers (at time of writing) 2911
  • Sponsorship is exclusive. Only one sponsor per week.

Cost: $1000

Contact: [email protected]

Do share your thoughts on the idea too. This isn’t necessarily a permanent fixture, but something worth trying all the same.

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