Popular mobile application analytics company Flurry has just raised a total of seven million (USD) from a number investors including the ever popular Union Square Ventures. The round was led by InterWest partners.
This round comes after a 3.5 million dollar round in 2007. The company recently merged with another company, Pinch Media, to form what many consider to be the foremost player in the mobile analytics space. Competitors in the mobile application analytics space include Localytics, and Mobclix.
The company finds itself in a hugely expanding market. With application downloads flying in by the tens of millions, tracking performance has become increasingly important for competitive application developers, and companies such as Flurry have been in hot demand.
Given the rise of application stores across every major smartphone platform, it is only becoming more difficult to track a developed application. That said, Flurry finds itself a market leader in an explosive market. Who wants to wager that there was some salivation to be a part of this deal?