Just a quick thought, and I’m quite possibly a little late to this little party, but up until now, it was the internet, blogs and real time news that made me believe newspapers heyday was over.
Walking into Starbucks today, I ordered a coffee and had a peak at the front page of the Guardian newspaper they have arranged on the stand next to the counter. I spotted an article on the front page of the paper, skipping through to the right section, to no surprise, that particular article was in a sealed section of the newspaper.
You can probably guess what I did next. Pulled out my iPhone, typed the name of the article and in a matter of seconds I was reading the same article from the same newspaper online for free.
Lets assume Rupert Murdoch goes ahead and converts all online versions of his papers to subscription based models or any other paid model. Then, we’re back where we are online, with a plethora of other options to enjoy free news.
It is in fact mobile that appears to be the sharpest nail in the newspaper coffin.