Per the official AdSense blog: Google Ad Manager is now officially available for anyone, without invitation requirements. Now that the beta tag has been dropped, Ad Manager becomes available to anyone with an AdSense account.
Ad Manager can help you sell, schedule, deliver, and measure both directly-sold and network-based inventory. It offers an intuitive and simple user interface, Google serving speed and reliability, and significant cost savings. Best of all, Ad Manager can be optionally integrated with Google AdSense to offer you an automated way to maximize the revenue of your unsold and network-managed inventory.
So what’s new in this release?
- interface in 32 languages and support for international currencies
- manage third-party ad networks
- automatic macro insertion
- dynamic preview on live site
- day and time targeting
More information here.
(Via GigaOM Daily)