No, this has nothing to do with tasty fish, the name of this service refers to the process of fine tuning a design. Irish design agency Spoiltchild Design came up with a handy tool that helps you and your colleagues to address every detail in an image, without bothering to describe the spot you’re talking about. You just put a note on the desired spot and email the image to a colleague, who can also easily edit the picture as well.
This can come in particularly handy when discussing a site design. I know from my own experience that instead of sending a 3-page email, you just paste some notes on the design. One minor thing though, this experience comes from using Fleck. This Amsterdam-based service offers you the possibility to note specific places on any web page with a bookmarklet or fancy flash browser tool. A disclosure is in order here, as Fleck sponsors this blog. I think though, that for tech-savvy users, Fleck is the better tool. Yet for people who just want to add some text to an image, Finetuna is a good alternative since it’s really simple.
A bit too simple maybe, as Finetuna could use some extra features like an embed option and Twitter integration. Speaking of which, I’ve praised web development companies in the past who make Twitter mash-ups to promote their services. These companies add something to the web, while working on their PR. It’s probably the same story with Spoiltchild Design, as there are no advertisements on Finetuna, nor do visitors have to register. The consultants of Spoiltchild just needed a tool like this and then decided to make it publicly available. And before you know it, some blogger mentions their company name three times.