Witness the power of A/B testing, with Optimizely’s Dan Siroker [Video]

Witness the power of A/B testing, with Optimizely’s Dan Siroker [Video]

A/B testing – running simultaneous tests of different versions of a website or app on random sections of an audience to see which performs the best – is one of the most important processes that developers can go through. It challenges your assumptions and can have a major impact on your bottom line.

Dan Siroker is an ex-Googler who went on to oversee A/B testing on Barack Obama’s 2008 presidential campaign website. Through testing different versions of the homepage, A/B testing led to the campaign raising $57 million more than it would have done if the team had based their design solely on their assumptions of what would be popular.

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

Now Siroker runs Optimizely, a startup offering software to help with A/B testing. At The Next Web Conference Europe 2013, he took us through some of the many lessons learned from A/B testing both on the Obama campaign and by Optimizely’s customers.

Catch up with all our coverage from The Next Web Conference Europe 2013.

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