Editor’s note: This is a guest post by Vooza, “the world’s most unbelievable tech startup.”

This week’s video from Vooza is called “Designs Inspired by Nature.” Designer Sarah Ebersol explains how she’s inspired by birds and trees, how designers are like casting directors, her rigorous color testing methods, and the value of getting a bird’s eye view.

Vooza is a web app that steals data from your phone and then sells it to Eastern European spammers. The company also releases a new video each week that offers its, um, unique insight into the startup life. Join Vooza’s email list for exclusive VIP access to more Vooza.