Blippar: an augmented reality app that brings brands to life

Blippar: an augmented reality app that brings brands to life

There’s a pretty cool app being demoed at The Inspire Conference today – and it goes by the name of Blippar.

Blippar sells itself as “the first universal augmented reality platform aimed at advertisers.” And I must say, irrespective of what function it actually serves, it is a very cool app.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

Not only does Blippar unlock augmented reality adverts, but it’s also a customer interface that catalogues and promotes brands that are signed up for inclusion.

How does it work? Well, you wave your smartphone’s or tablet’s camera over a branded image, and it magically comes to life on the screen in front of you. It’s like a 3D website that jumps out at your from a static label or poster. Its cool factor may be enough to attract advertisers in their droves and this could be the next big app in advertising. Or it could be a novelty that wears off after a few months. But I suspect somewhere closer to the former.

The app has been researched and planned for a year and a half, but actual development has been a few months. Both Android and iOS apps will be available to download for free at the end of June.

Jess Butcher, Marketing Director at Blippar, gave me a demo of the app in action:

Read next: Microsoft's Silicon Valley envoy talks Skype, WP7, and calls tablets big phones

Shh. Here's some distraction

Comments