Last time we checked in on London startup Rummble, things were in a state of flux. We broke the news that the company was changing direction and today it is set to officially launch its new product: Rummble Labs.

Rummble Labs is targeting a wide range of businesses with recommendation technology that can slot into their products, saving them from having to “reinvent the wheel” by building it themselves.

Rummble Labs can track purchases, reviews, ratings, postings, check-ins, “likes” and comments and use this data to create a complete “trust graph”. This graph, comparing users’ tastes and preferences, can then deliver relevant data and recommendations.

Rummble Labs takes the form of an adaptable API that can scale to process large volumes of data and the company is talking about this technology powering “The Age of Relevance” on the Internet. As we’ve previously noted, the startup’s underlying technology always seemed like its biggest asset and this change of direction to becoming a B2B platform play makes sense in a crowded consumer market.

Rummble is currently in Austin, Texas as part of UK Trade & Investment’s Mission to SXSWi, which invited 31 UK digital companies to the digital festival.

You can dig into the full details about Rummble Labs here.

Rummble Labs Final Logo 520x188 Rummble launches Rummble Labs to power The Age of Relevance online