mflow, the innovative social music discovery service, has unveiled plans to launch the service by linking up with several major music magazine titles including Clash, Q, Kerrang, Mojo and NME.
The mflow service, currently in beta testing in the UK, is set to launch to the general public in April and was reviewed by The Next Web last month.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
The innovative service enables members to listen to and download music files based on recommendations made by other mflow users. When another member purchases a song or an album based on one of your recommendations, your account is credited with 20% of the value of the transaction.
Now mflow is coming together with a host of high profile music magazines to promote the service which looks set to differentiate itself from iTunes, Spotify, We7 and other competing music download services.
Each of the magazines will be carrying out cross promotional activity including editorial support, high profile advertising and free music download promotions featuring major artists as well as having their own profiles on mflow, which will allow them to recommend and share new music with their readers completely free of charge.
Clash magazine will be the first to kick off its mflow promotion in both its print and online editions with free downloads lined up to be made available from Passion Pit and Local Natives.
mflow will be advertised heavily across all of the titles’ print, TV and radio platforms and will become the new sponsor of Q Magazine’s Q50 chart which lists the top 50 downloaded tracks each month.
Atan Burrows, Marketing Director of mflow said, “Reaching users through major music titles is a key part of our marketing strategy pre-launch. The titles we are partnering with are all trusted sources and play a vital role in the recommendation of new music. mflow encourages social music discovery and helps fans recommend, share and buy music so in our opinion the synergy couldn’t be clearer.”