This afternoon Vodafone UK sent an extremely vulgar tweet to its followers that has left the company embarrassed and left with a lot of apologising to do.
The tweet has now been deleted but can be seen in the screenshot below.
It’s been confirmed that the account was not hacked but rather a (possibly disgruntled) employee that thought it would be funny or spiteful to do get on Twitter and spit out offensive language that would ensure Vodafone was left to do the apologising.
Vodafone is keeping schtum as to exactly what happend but have apologised repetitively and have just issued a statement saying:
“A severe breach of rules by staff in our building, dealing with that internally. Please keep your faith in us”
This isn’t the first time Vodafone has appeared in the news over a Twitter incident. Last year a Hungarian employee was fired after making a somewhat inappropriate joke on its main Twitter account. It triggered an uproar on Twitter who felt the employee had been treated unfairly.
LOLZORS.
I agree. Deeply offensive. Shocked and appalled *stomps on Vodafone mobile*
It's *homos* not homo's
I never saw the original Tweet. Not offended but not ideal. Kept wondering why there were so many apologies going out. If they are responding to individuals then maybe should DM them back instead. Just a thought.
free airtime for 1 month should suffice
Hats off for being so open and honest from the offshot if you ask me. I'm gay and didn't take it personally at all I found it a rather amusing accident but can understand why some people would take offense. I doubt it was meant to be personal or offensive, how many of us have heard of Twitter and Facebook rape ourselves? Feel for the person off for beavers…
It looks more like a marketing strategy… http://twittercounter.com/vodafoneuk/all/followers
If that tweet wasn't attended it was a lucky strike. Huge amount of new followers in the following 24hrs! I'm pretty sure this was a part of well planned marketing.