Twitter is experimenting with TV Timelines, a new way to surface tweets and media related to TV shows on air, reports Mashable.
The feature, which is still being tested in Twitter’s iPhone app with a limited number of users, becomes available when you use a hashtag for some TV shows. Currently, American Idol, The Big Bang Theory, @Midnight and The Blacklist are participating in the social network’s experiment.
Once you’ve accepted the invitation to try TV Timelines for a certain show, the interface will display tweets, videos, GIFs and photos. Three columns — Highlights, Media and All — organize all the conversation and visual content related to a show.
At present, there’s no content from these shows that’s exclusive to the TV Timelines view — but that might arrive in due time, and perhaps ads too.
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It’ll be interesting to see how Twitter continues to build on this feature, and how TV channels and shows make use of it in real-time.
We’ve contacted Twitter to find out more and will update this post when we hear back.
➤Twitter experiments with ‘TV Timelines’ [Mashable]
Image credit: Mashable
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