Twitter’s building a second-screen experience for TV shows

Twitter is experimenting with TV Timelines, a new way to surface tweets and media related to TV shows on air, reports Mashable.

The feature, which is still being tested in Twitter’s iPhone app with a limited number of users, becomes available when you use a hashtag for some TV shows. Currently, American Idol, The Big Bang Theory, @Midnight and The Blacklist are participating in the social network’s experiment.

Once you’ve accepted the invitation to try TV Timelines for a certain show, the interface will display tweets, videos, GIFs and photos. Three columns — Highlights, Media and All — organize all the conversation and visual content related to a show.

At present, there’s no content from these shows that’s exclusive to the TV Timelines view — but that might arrive in due time, and perhaps ads too.

It’ll be interesting to see how Twitter continues to build on this feature, and how TV channels and shows make use of it in real-time.

We’ve contacted Twitter to find out more and will update this post when we hear back.

➤Twitter experiments with ‘TV Timelines’ [Mashable]

Image credit: Mashable