The company said it hopes to make Twitter available to more people across the world with ZipDial, which has built a mobile platform to engage users with content, real-time updates and more, regardless of the device they’re using.
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ZipDial leveraged behaviors common to and ubiquitous among mobile users in emerging markets, such as the use of “missed calls” and, frugal mobile data consumption and the adoption of prepaid top-ups as rewards, to create brand engagement campaigns that could reach a wide audience.
Twitter has teamed up with ZipDial in the past, to allow mobile users in India to sign up with a missed call and follow Indian actors, religious leaders and political parties’ Twitter accounts via voice, SMS and app notifications.
Twitter said that this move signifies an increased investment in India, where it’s seeing major growth, and also brings the company a new engineering office in Bangalore.
➤ Bringing Twitter to more people around the world [Twitter Blog]