Twitter is testing showing you tweets from accounts your friends follow

Twitter is testing showing you tweets from accounts your friends follow

Twitter tests new features on unsuspecting accounts all the time. The latest experiment involves showing tweets to users from accounts that they don’t follow, but instead from accounts their friends follow.

Twitter user @aleefbaypay posted the follow two tweets:

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

Apparently @aleefbaypay doesn’t follow BuzzFeed, but someone he follows does. As stated earlier, Twitter tests new features like this all the time, most of which never make it past the testing phase.

But if the company did implement this feature, it would be highly controversial. Following an account on the social network is a contract. You’re allowing that person’s tweets and retweets to enter your feed. You’re not expecting a random tweet to appear that wasn’t retweeted by that person.

Usually when something enters your feed like this, it’s an ad. This tweet doesn’t resemble an ad and almost seems like an endorsement from the person you follow when it’s not.

We’ve reached out to Twitter about this tweet and will update when we hear back.

Read next: Confused with data analysis? The noob's guide to creating conversion funnels

Shh. Here's some distraction

Comments