See the update below, where the company blames its PR team.

So here’s the next episode of “Dear Brand, You’re Now Done on the Internet”. This episode comes to you by way of Celeb Boutique on Twitter.

Apparently, nobody told the company (or the idiot running their Twitter account) that there was a horrific shooting last night during a screening of Batman in Aurora, Colorado:

Just in case they delete the tweet, as most morons do, here it is:

Screen Shot 2012 07 20 at 11.15.45 AM 520x294 Celeb Boutique   You Freaking Morons [UPDATED]

Screen Shot 2012 07 20 at 11.15.34 AM1 520x773 Celeb Boutique   You Freaking Morons [UPDATED]

You have got to be kidding me. For having 42,000 followers, this company apparently doesn’t care about much. This is a perfect way to make sure nobody listens to anything you have to say ever again.

Great job, morons. In my opinion, there is no excuse for things like this. Blaming it on an “intern” or a hack, as some companies do, just falls short when it comes to events such as these.

Same people who handle Kenneth Cole’s account by chance?

Our thoughts and best wishes go out to those affected by the senseless tragedy in Colorado.

H/T Ed Zitron

UPDATE: The company has deleted its original tweet, as expected, and posted this rambling series of junk:

Wow. Way to screw things up further. They still haven’t responded to my email.