Today at the IAB Mixx conference in New York, Twitter killed two birds, Early Bird, and daily promotion experiments, with one COO.
According to Twitter COO Dick Costolo, Twitter will be putting its Early Bird account down for the time being as it reevaluates the product.
Early Bird gave companies and advertisers the ability to promote exclusive offers following their @earlybird account.
Some of the more successful promotions involved the likes of Disney, Virgin America, and Moxie, with Gilt and others also taking advantage of the service.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
According to Costolo, “We had tremendous early success with it,” Costolo said, citing deals with Virgin America and Disney. “But it needs to be reworked or rethought.” Most of the deals offered were available only to U.S. users, which adversely affected user experience for its global audience.”
Sad to see that Early Bird has flown the coop so soon? Did you follow the account and take advantage of any of the deals?
Get the TNW newsletter
Get the most important tech news in your inbox each week.