Graphics technology company Nvidia took an interesting strategy to market its new Tegra K1 processor — it created a crop circle.
“We simply couldn’t think of any other way to explain that our new Tegra K1 processor, with 192 graphics cores, can do things no other technology — on this planet, at least — could,” the company says, admitting that it is behind the stunt in Salinas, California.
192 is indeed the key number — it’s spelled out in Braille in the center of the crop circle.
CEO Jen-Hsun Huang says the circle sparked considerable interest and media coverage, though, of course, Nvidia is only taking the credit for it now. Huang says it didn’t cost a lot — but we expect future Nvidia marketing will be more direct and less extraterrestrial.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Follow all of our CES 2014 coverage.
Get the TNW newsletter
Get the most important tech news in your inbox each week.