Coca-Cola has teamed up with Capricho Magazine to invent a pretty ingenious way of boosting the volume of your smartphone.
As you can see in the video below, the back cover of the publication (sponsored by Coca-Cola) has two carefully measured slits which means that once it’s been rolled up the two tabs align, forming a cradle.
Simply pop your smartphone in (the video uses an iPhone 4S, although we imagine it will work with most similarly sized devices) and watch/listen as the resonating factors of the rolled-up magazine naturally lift the volume of your music.
The collaboration has been made to coincide the first birthday of Coca-Cola FM, the soft drinks company’s online radio platform available in Brazil, Colombia and Costa Rica, among others.
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The design itself was created by Mauro Cavalletti and the rest of the guys at Group JWT (the São Paulo branch, to be exact). We say bravo, as it’s a pretty clever and altogether simple idea for lifting the sound of your mobile device.
Particularly useful if, say, you’re at a park or on the beach with friends and you forget to bring a pair of speakers.
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