Swiss newspaper prints its entire front page in binary to celebrate going fully digital

Marking a significant milestone in its publishing history, Swiss newspaper Neue Zürcher Zeitung (NZZ) decided that now it is publishing its entire print edition online (as of today), it would celebrate by printing its entire front page in binary code.

Save for the date, the publishing number, price, the newspaper’s website link and an Omega watch advert, the front page is awash with zeroes and ones.

Can you decode it?

[Flickr – Thomas Leuthard]