The making of VW’s Black Beetle Commercial: A lesson in 3D Animation

The making of VW’s Black Beetle Commercial: A lesson in 3D Animation

One of our favorite SuperBowl commercials from this past February was undoubtedly Volkswagen’s Black Beetle, which promoted the forthcoming launch of the new 21st Century VW Beetle. As viewers, we rarely pause to think of the amount of technology and craft that goes into a 30 second spot in between touchdowns and hot wings.

The commercial was created by Director Dante Ariola, agency Deutsch, and The Mill London to create the realistic CG beetle and its insect friends. Take a look at how they did it in this special making of the film:

F**k it, we'll do it live!

Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.

Read next: Twitter FINALLY introduces a Follow button for your site

Shh. Here's some distraction

Comments