One of our favorite SuperBowl commercials from this past February was undoubtedly Volkswagen’s Black Beetle, which promoted the forthcoming launch of the new 21st Century VW Beetle. As viewers, we rarely pause to think of the amount of technology and craft that goes into a 30 second spot in between touchdowns and hot wings.
The commercial was created by Director Dante Ariola, agency Deutsch, and The Mill London to create the realistic CG beetle and its insect friends. Take a look at how they did it in this special making of the film:
F**k it, we'll do it live!
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