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Google Chrome’s new Ad is just too cool.

10th December 2009 by Zee

via youtube.com
Join TNW Shareables on: Follow @shareables OR  rss

About the Author

Zee is a technology fiend, entrepreneur and CEO of The Next Web. Follow him on Twitter, Google+ Facebook or visit his own site at Zee.me

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Discussion

24 Comments & Pingbacks

Comments are closed.

  1. © b e e n s w a n k said on December 10, 2009:
    Reply

    Google runs my life.

  2. David said on December 10, 2009:
    Reply

    Spotted @fokkeSukke in the new Google Chrome add (1m35) @therealfoksuk

  3. Chau Ngo said on December 10, 2009:
    Reply

    It is fantastic.

    I just wonder one thing, why the speed of the clip is rather slow…

  4. Tobias said on December 12, 2009:
    Reply

    Was Joanna Newsom a Chrome developer :)? With vids like that, I almost believe Google is a DIY indie folk band! K Recs, Drag City signed band … information overlords… let’s dwell on the similarities, not the differences.

  5. Jonathan said on December 14, 2009:
    Reply

    Thanks for the weekly updates they always come in at the right time .

    Jonathan

    This comment was originally posted on TheNextWeb.com

  6. Tim Acheson said on December 14, 2009:
    Reply

    “The reason competitors lobbied the EU over browsers goes back to long before Google were in the desktop software business”

    No, the EC doesn’t make rules based on historical circumstances. The EC makes rules according on current circumstances. But I agree you that the case made by Microsoft’s rivals is more weak now than it ever has been historically.

    “Microsoft at the time were making up html standards and adding proprietary technology like ActiveX to Internet Explorer.”

    We could discuss this all day. Chrome and Firefox have proprietary standards too, even if you are not aware of this. Google has also adopted draft HTML specifications, e.g. Canvas, resulting in numerous examples on the web right now which only work in Chrome, many of them quite famous. Evidently your opinions are formed based on a lack of knowledge in this subject area. But yes, Microsoft introduced ActiveX, and with it they gave birth to Ajax which has revolutionised web applications. Things have moved on since then, and their current browser technology, Silverlight, is not an ActiveX control.

    “At a time when hard drive space was limited, why would anyone bother installing and using another browser…”

    This is one of the most contrived arguments against IE I’ve ever heard. Clearly, proponents of the case against IE are prepared to really “scrape the bottom of the barrel” to find justification for a biased, ill-concieved anti-MS stance.

    “So your notepad example is completely irrelevant. Notepad doesn’t force people to use it instead of other text editing applications AND it can easily be removed from the OS and replaced with your text editor of choice”

    No. IE doesn’t force anybody to use it. Moreover, good alternatives have always been available. I was using Netscape two decades ago. Browsers are free. You can install and uninstall IE as much as you like. Your counter-argument is flawed. My Notepad analogy still stands.

    This comment was originally posted on TheNextWeb.com

  7. Tim Acheson said on December 14, 2009:
    Reply

    “At a time when hard drive space was limited, why would anyone bother installing and using another browser…”

    I can’t resist highlighting this argument once again.

    This is so typical of the sort of diatribe that is wheeled out against Microsoft. This is so typical of the quality of arguments advanced and regurgitated by Microsoft’s commercial rivals and their fanboy networks.

    Dude, seriously, if you delete a web browser from your hard drive you have released the disc space and can use it for whatever you like. Disc space does not force you to use IE. Nothing and nobody forces you to use IE.

    Personally, I use IE because as an experienced web developer I know it’s as good as or better than other web browsers. I also use Firefox and Chrome. There is no silver bullet, different software products exhibit different pros and cons.

    This comment was originally posted on TheNextWeb.com

  8. Josh said on December 14, 2009:
    Reply

    Who knows what on earth a browser is though?!

    http://www.youtube.com/watch?v=o4MwTvtyrUQ

    Proof!

    This comment was originally posted on TheNextWeb.com

  9. Social Media in Business said on December 14, 2009:
    Reply

    Non geeks rock!

    This comment was originally posted on TheNextWeb.com

  10. Dave said on December 14, 2009:
    Reply

    Well if you’re going to take all of the points I was making completely out of context, then yes, it’s all going to sound like nonsense! Everything I was saying was historical (note the constant use of the past tense), but you seem to be arguing as if I was saying they were true today.

    I clearly wasn’t making these arguments based on the situation and technology of today, I was merely explaining that the history of the EU browser rulings goes back to a very different time, when Google had nothing to do with it.

    I’ll go further though and say that I completely agree with the ruling. Making IE a removable/replaceable component of the operating system (which it certainly wasn’t when this all began) is a good thing for the consumer, it has forced both Microsoft and their competitors to improve the quality of their browsers since switching between browsers is now a far easier thing to do.

    This comment was originally posted on TheNextWeb.com

  11. Anny said on December 14, 2009:
    Reply

    @Tim Acheson “I use IE because as an experienced web developer I know it’s as good as or better than other web browsers.”

    IE6 was my favourite iteration and I often wish it hadn’t been superseded by more standards compliant editions. I’ve missed the *hilarity* of certain *totally valid* webpages I designed displaying totally differently each time I refreshed the window. Good times.

    This comment was originally posted on TheNextWeb.com

  12. Tim Acheson said on December 14, 2009:
    Reply

    I still have nightmares about IE6. I do still aim to support it.

    This comment was originally posted on TheNextWeb.com

  13. Tim Acheson said on December 14, 2009:
    Reply

    “I completely agree with the ruling. Making IE a removable/replaceable component of the operating system (which it certainly wasn’t when this all began) is a good thing for the consumer”

    I remember when IE4 was first released, and it seemed to take over Windows 95. I must say though, it was like an upgrade; the operating system was greatly improved by IE4. These days the products have matured, and it is easier to separate a browser from the OS.

    Competition is indeed a positive thing for the consumer, and I welcome it. Choice is good in its own right.

    *** But what the EC has done is not good for competition. ***

    In fact, the EC is acting against the interests of the consumer on each and every possible level. This is in fact a classic example of politicians putting the interests of friends in major corporations above the interests of ordinary people.

    The EC decision does not improve competition. Microsoft has essentially been forced to advertise rival products on Windows. Have you noticed that those same rival companies are not advertising Microsoft products on their platforms? This is not competition; clearly, this is an unfair advantage to Microsoft’s rivals. It is blatant hypocrisy and double-standards. (It’s healthy to keep powerful companies in check and restrict monopolies, but very unhealthy in the long-term to punish a company for developing products so good that almost everybody is using them.)

    The EC has created an obstacle for consumers wanting to access the web on Windows. (My grandmother doesn’t want to use IE, and she doesn’t want to have to choose a web browser either, she just wants to use the Internet.) And remember, IE8 is the most secure web browser, so the EC decision actually reduces security for European users by making it harder for them to get to it.

    The EC has bowed to a powerful lobby. A lobby which includes Apple and Google — two competing companies sharing board members which is cartel-like and absolutely not in the interests of competition and contrary to the interests of the consumer.

    This comment was originally posted on TheNextWeb.com

  14. Steve said on December 14, 2009:
    Reply

    Is the back page a code like Google does sometimes, me and my work mates are trying to work it out with no luck

    The rear of the ad lists items such as “10 days of holiday left, about to expire; 27 emails between my wife and I hatching travel plans; 7 potential travel plans generated on 4 travel sites, 3 playlists generated on Spotify”.

    It then goes on to read “6 tabs open, 0 crashes, 1 browser”.

    I think it’s a webpage, the last bit I think is COM

    C = 6
    O = 0
    M = 1

    anyone know if this is a code or am I just mad as I wouldn’t think Google would just write random things like this without a purpose.

    This comment was originally posted on TheNextWeb.com

  15. managementblog said on January 31, 2010:
    Reply

    See original advert of Google Chrome on the Heineken building in Amsterdam. Video on:
    http://www.endeavour-eu.com/management-blog/

  16. Stuart Shields said on February 1, 2010:
    Reply

    I'm surprised no one picked up on this.. The laptop they are using is an ibook case ;p

  17. Simon said on April 15, 2010:
    Reply

    The TV adverts are quite cool. Their press, banner and billboard advertising is atrociously bad if you ask me. A couple of drunk students could put that together. The more I see their adverts the less more I hate that weird plastic thing that is their logo.

  18. Heckmeier said on May 2, 2010:
    Reply

    where can I get this quick comment app

Trackbacks

  1. Google Chrome video ad | Wayne Hastings - Interactive and Graphic Design - Los Angeles, CA says:
    December 11, 2009 at 6:08 pm

    [...] The Google love affair continues. Spotted this video ad for Google Chrome on TheNextWeb. [...]

  2. The Next Web’s Weekly Recap says:
    December 12, 2009 at 12:04 am

    [...] for beta download. In addition, Chrome extensions were also released. Make sure to check out this Google Chrome ad which highlights some of its features – it’s quite impressive if I must say so [...]

  3. Podsumowanie tygodnia The Next Web says:
    December 12, 2009 at 11:03 pm

    [...] tygodnia również dodatki do Chrome. Jeżeli jesteś zainteresowany tym tematem upewnij się, że widziałeś reklamę, która przedstawia niektóre funkcje. Przygotowali ją pierwsza klasa więc warto rzucić [...]

  4. Google advertises Chrome with giant UK newspaper ad says:
    December 14, 2009 at 10:22 am

    [...] ad’s front page, continuing the theme of the video ad Google launched last week, describes Chrome as “A fast, new browser. Made for [...]

  5. Google advertises Chrome with giant UK newspaper ad (Update: Billboard ads too) says:
    December 14, 2009 at 1:19 pm

    [...] ad’s front page, continuing the theme of the video ad Google launched last week, describes Chrome as “A fast, new browser. Made for [...]

  6. Nuevo anuncio de Google Chrome | Jordi Esturi says:
    December 21, 2009 at 2:34 pm

    [...] Google nos muestran las funcionalidades del nuevo navegador de una forma muy creativa. Visto en TheNextWeb [...]

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