Apple and Google are reportedly offering mobile game developers a bevy of incentives — including premium promotional positions in their respective app stores — in order to secure exclusive rights to hot titles.
That’s according to a Wall Street Journal report which — citing sources — says that Apple used incentives to land a two-month window of exclusivity for EA’s ‘Plants vs Zombies 2’ game last year, and to secure a three-month exclusive for Zepto Lab’s ‘Cut the Rope’. Both titles featured prominently in the App Store’s featured sections, making them more visible to users.
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Neither Apple nor Google is said to offer money — instead they help companies market their games more efficiently — but the fact that Apple has upped its efforts shows the progress that Android has made as a platform, not to mention how lucrative mobile gaming is today.
➤ Apple, Google Vie to Offer Exclusive Game Apps [Wall Street Journal]
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