RIM has been stepping up its game as of late, dedicating much of its marketing efforts to help publicise BlackBerry Messenger (BBM) by way of television ads, poster campaigns and a full on web assault.
It appears that RIM is shifting its strategy, just a little, to encompass the upcoming launch of its new mobile operating system: BB6 (not to be confused with a previous season of Big Brother). Tweeting from its main Twitter account RIM posted a very suggestive tweet, suggesting something related to BB6 might not be too far off:
What will come of it is anyone’s guess. I think it could have something to do with a list of supported handsets, a sure way to wet the appetite of existing BlackBerry owners who are looking to get an upgrade and enjoy the new features the OS brings.
The <3 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
If you want to follow RIM’s BB6 news, follow them here or track the Twitter hashtag #BB6iscoming.
[H/T – Crackberry]
Get the TNW newsletter
Get the most important tech news in your inbox each week.