Microsoft treats Build 2014 attendees to an Xbox One and a $500 Microsoft Store gift card

Microsoft treats Build 2014 attendees to an Xbox One and a $500 Microsoft Store gift card

At its Build 2014 conference today, Microsoft announced that developers will be receiving an Xbox One and a $500 Microsoft Store gift card. Terry Myerson, Microsoft’s EVP of Operating Systems Group, announced both to huge applause from developers.

Choosing the Xbox One over the Surface 2 or Surface Pro 2 fits into the company’s story of convincing developers to target multiple platforms with its apps. We’ll be seeing a big push from the company this year focusing on that vein.

F**k it, we'll do it live!

Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.

Microsoft traditionally gives away something at its conferences, and two items shouldn’t be a shocker. At last year’s conference, Microsoft gave attendees an Acer Iconia W3 Windows 8 tablet and a Surface Pro.

See also – Microsoft announces plans to bring universal Windows apps to Xbox and Microsoft announces plans to bring universal Windows apps to Xbox, let them run in a window on the desktop

Read next: Google brings its Universal Analytics next-generation analytics platform out of beta

Shh. Here's some distraction

Comments