AdDuplex collects data across 112 Windows Store applications that employ its SDK. This gives the company a somewhat broad look at the market of Windows 8 and RT devices; naturally, we always want a larger sample, but regardless, the data that AdDuplex has collected provides us with one of the best looks into the world of Windows 8.
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Here’s the breakdown of Windows RT device market share, as provided:
However, we need to zoom out. What is the breakdown of Windows RT devices, compared to the larger Windows 8 market?
Well then. Microsoft may be king of the RT market, but that’s a slice of the larger Windows 8 world; here’s a chart showing off just how the Surface fits into the larger picture:
This data is not gospel, and is useful only in as much as it helps us make broad comparisons; using it with too much granularity would be a mistake. Still, it is obvious that Windows RT is a platform that Microsoft all but controls. That may not sound surprising, but given Microsoft’s history of having no presence as an OEM, it’s a key change.
While Microsoft can be proud that it has taken top place on one of its key platforms, it isn’t particularly good that competing devices aren’t selling strongly; Microsoft is depriving tenured partners of certain sales. This had led to some rather embarrassing defections, including one by Samsung in which it decided to not release a Windows RT tablet in the United States.
Headline image via TIMOTHY A. CLARY/AFP/Getty Images