This article was published on July 22, 2010

Microsoft Rebranding Itself To Be What’s Next


Microsoft Rebranding Itself To Be What’s Next

Microsoft’s annual event for employees – MGX is currently underway and according to Engadget Microsoft has unveiled a new tagline.

Microsoft has had the tagline of Your potential our passion for quite some time and it was quite good, the supposedly new tagline is: “Be what’s next” Not that bad either.

I like the tagline and if Microsoft is able to motivate the workforce to achieve just that, we’re in for a treat. Engadget has posted the video that unveiled the new tagline. The video showcases most of Microsoft’s consumer products – Windows, Windows Phone, Bing, Xbox and Office. No mention of Zune. Here’s the video:

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Microsoft got in touch with Engadget and confirmed that the tagline is legit but we won’t be seeing the logos shown in video on products, for now at least.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with