Everyone knows online TV consumption is on the rise, as this is by no means a surprising trend. Yet it turns out the latest increases are still quite high: in Q1 2014 the US market saw a jump of 246 percent year-over-year.
iOS apps managed to grab 43 percent market share, taking top spot as the leading access point for watching TV online. Browsers fell behind with a 36 percent share (compared to 47 percent a year ago) while Android apps garnered 15 percent. Game consoles and over-the-top devices took the remaining 6 percent. iOS apps dominated children’s content at 80 percent, while browsers drove 50 percent of news-focused videos.
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These latest figures come from Adobe’s Video Benchmark Report, which analyzed online TV trends based on aggregated and anonymous data from over 1,300 media and entertainment sites. The data includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications in the US.
Adobe also found that the number of TV Everywhere streams watched per visitor each month increased 133 percent year-over-year. iOS apps drove 9.2 video streams on average per visitor each month (compared to 5.1 videos in Q1 2013) and Android apps saw 9.6 streams (3.9 streams in Q1 2013). Game consoles and over-the-top devices drove 7.2 streams (2.1 streams in Q1 2013) while browsers had the lowest number with 5.5 streams per visitor (2.4 streams in Q1 2013).
“More than one fifth of all pay-TV households in the US now watch TV online across screens,” Jeremy Helfand, vice president of Primetime at Adobe, said in a statement. “With rapidly rising consumer expectations for TV across devices, the TV industry is moving through a rapid transformation and finding new ways to bring TV to whatever screen audiences want to watch.”
See also – Strategy Analytics: Smart TV shipments grew 55 percent in 2013, accounted for one third of all flat panel TVs and Broadcast 2.0: Television is about to enjoy its biggest renaissance in 50 years
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