Streaming music service Deezer has announced deals with three electronics giants to launch its service on smart TVs during 2013.

The deals with Samsung, LG and Toshiba will allow Deezer subscribers to access their favorite playlists, tracks and recommendations on compatible TVs. Meanwhile, non-subscribers will be able to explore 30-second clips of the service’s 20 million song library, and will have unlimited access to thousands of artist-based and themed radio channels.

Deezer says that it has more than three million paying subscribers across more than 180 countries. Its users listen to an average of 60 hours of music per month. Chief rival, Spotify, which is available in fewer countries but is active in the US unlike Deezer, has signed deals with Samsung and with TiVo, helping establish its own presence in the living room.

The living room will be an important battleground for music services, just as it is for video streaming companies, and Samsung in particular seems willing to spread its bets, offering both Spotify and Deezer, and with plans to expand its own Music Hub offering to its TVs. For now it’s probably too soon for any of these companies to look at exclusive deals – the more people they can get used to the idea of streaming music from their television the better.

Deezer will be available on Samsung smart TV models produced from 2011 (Europe only); LG smart TV models produced from 2011 (worldwide), and Toshiba smart TV models since 2011 (Europe and MEA/Asia, Pacific) and smart TV models produced from 2013 (worldwide).

The video below from Deezer shows how it works on an LG set.