If there’s been one topic that’s been pervasive within the tech bar talk over the past few months, it’s that of the Bravo television network’s reality show entitled “Silicon Valley Start-Ups”. The show follows teams as they work to take a product from idea to execution, including all the hope and heartbreak along the way. We’ve found out today that the show will premiere on Bravo on November 5th at 10pm Pacific, a peak time for the network.
The show has seen its share of pushback, even before the first frame was filmed. The New York Times said that Silicon Valley was “wary” of the series, and Pando Daily’s Sarah Lacy went on a bit of a tirade toward Randi Zuckerberg for being part of the show.
As for us? We’re looking forward to it. This is in no small part due to the fact that TNW’s Video Director Hermione Way and her brother Ben were on the show. Hermione tells us that her day-to-day life didn’t change much. “I was doing two things — One, being a blogger for TNW and two building a healthcare startup with my brother from idea to product.”
Of course, along the way she’s been traveling the globe with her ambitious Startup World competition. Hermione tells us that the goal is two-fold. First, of course, they’re looking for the hottest startup in the world and they’re confident that it might exist outside of the Valley bubble. But the secondary goal is to sell the competition to a TV network, debuting something akin to an American Idol for startups.
For the naysayers, it’s easy to see their argument — The show will premiere alongside titles such as “The Real Housewives of Beverly Hills” and “LOLworks”, a show that documents the inner workings of Ben Huh’s Cheezburger Network.
But the reality is that the world of Silicon Valley is enthralling to people around the globe, and Bravo is placing a big bet on them watching to get a look inside. For better or for worse, someone is shining a spotlight on The Valley, and hopefully we’ll see more endearing characteristics than character flaws.
Oh, and Bravo, it’s “startups”, not “start-ups”.