Unsurprisingly, AOL’s legacy income such as mobile carrier revenues and subscriptions continued to decline, though it was offset by a growth in international display advertising and third-party network revenues.
As for its operating income, it was boosted by the $96 million the company made from licensing patents to Microsoft Corporation. Yet, AOL insists that its EIBDA grew regardless of this deal, saying that “excluding those items, the remaining Q2 2012 Adjusted OIBDA of $94.6 million reflects an increase of $18 million year-over-year.”
AOL’s chairman and CEO Tim Armstrong commented:
“Today’s results represent a significant milestone for AOL as we returned to Adjusted OIBDA growth for the first time in four years. The strong results and consumer performance we announced today are clear signs our strategic and operating efforts are translating into significant financial progress.”
Interestingly, the company also insists that its traffic is growing – not only video views and revenue, which reportedly “grew at triple-digits year-over-year in Q2 2012, but also its local news network Patch. According to AOL, “Patch grew traffic and engagement at double-digit rates year-over-year and quarter-over-quarter, while revenue grew over 100% year-over-year in Q2 2012.”
Overall, the company reports that its properties attracted 112 million unique visitors in Q2, a 4% growth from Q1 2012 5% from Q4 2011. It would be interesting to see how it breaks down between each of AOL-owned site, but the report didn’t unveil this data.
Image credit: Craig Murphy