The Wall Street Journal (WSJ) is a publication steeped in history, with more than 120 years of reportage to its name since it launched in July 1889.
Today, WSJ is the biggest US publication in terms of average weekday circulation, and if you hadn’t noticed it has also been making a beeline towards video streaming in the first half of this year. We’re reliably informed that the Dow Jones-owned newspaper (which in turn is owned by News Corporation) notched up 19.7m video streams in May this year – a figure closing in on a three-fold increase since the start of 2012.
This can, in part, be accounted for by the expansion of its WSJ Live service to cover more platforms, including the iPad, Apple TV, Roku and Samsung Smart TV, though new programming and a growing focus on producing live shows from London and Hong Kong can also help explain this increase.
By way of example, it produced and published this video earlier today, Unfriended: The Facebook IPO Debacle, and this can be used as a benchmark for what WSJ has in mind moving forward – longer, and more in-depth videos.
Interestingly, by the end of the summer WSJ will also be launching a video blog to provide an avenue for all its reporters equipped with iPhones to make regular contributions to video. So even traditional hacks with a leaning towards typewriters will be able to jump on board the online video revolution armed with nothing more than a pocket rocket.
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