The Financial Times has had an interesting few months when it comes to its digital strategy, but it appears to be paying off as the business publication has announced 30% year-on-year growth in digital subscriber numbers, taking it to a total of a quarter of a million.
Earlier this year, the Financial Times opted to release a browser-based Web app for the iPad following Apple’s introduction of a 30% charge for publishers charging subscription fees for native iOS apps. The move appeared to be successful, with the FT reporting 200,000 users of the app in its first four months.
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Now, the Pearson-owned publication says in an emailed press statement that it has a total of 250,000 digital subscribers across all its subscription packages. Interestingly, 100,000 of these are corporate subscriptions coming from 2000 different corporate licences.
Today’s news is further proof that paywalls can work in niche markets where information has a high value.